FROM ACQUISITION TO CONVERSION
One channel can drive growth. Multiple touchpoints take prospects further.
Mihami Advisory helps B2B companies with complex offers, longer sales cycles or multiple stakeholders connect marketing, Sales and customer journeys to generate qualified opportunities and measurable growth.
B2B GROWTH MARKETING EXPERTISE
B2B decisions are rarely linear. By connecting acquisition, content, CRM, Sales outreach and nurturing, each interaction builds on the previous one — creating awareness, strengthening trust and moving prospects towards qualified opportunities.
Paid acquisition
LinkedIn Ads strategy, campaign setup, audience targeting, retargeting, budget allocation, testing and performance optimization.
Outbound & lead generation
ICP targeting, LinkedIn Sales Navigator, cold email, outbound sequencing, copywriting and prospecting workflows to reach and engage priority prospects.
Content & visibility
Content strategies designed to increase visibility, establish credibility and support the customer journey.
Events & partnerships
Trade shows, webinars, networking and partnership activation as complementary channels for reaching and engaging potential customers.
Messaging & positioning
Clarify your value proposition and adapt messaging to ICPs, buying stages and decision-makers to build interest and trust.
Landing pages & CRO
Improve landing pages, calls to action and conversion paths to turn traffic and interest into qualified leads.
Lead nurturing
Create relevant touchpoints that move prospects from initial interest towards qualified sales conversations.
Experimentation
Test messaging, offers, landing pages and conversion paths to identify what improves engagement and conversion.
CRM structure & process improvement
Improve data organization, workflows and acquisition-to-sales processes while translating business requirements into prioritized CRM improvements.
CRM governance
Centralize requirements, assess impact and feasibility, and coordinate with IT and stakeholders to improve data quality, automation and integrations.
Segmentation
Define audiences according to ICP, profile, behaviour, engagement and buying stage to make communications more relevant.
Email automation
Design nurturing sequences, follow-ups and triggered communications that support the sales cycle and keep prospects moving forward.
Customer journeys
Connect touchpoints from first interaction to qualification, conversion and reactivation.
SEO strategy
Search Engine Optimization (SEO) focuses on improving a website’s visibility and rankings in unpaid, organic search results.
Improve organic visibility through a strategy combining brand awareness, keyword targeting, internal linking, content structure and search intent.
GEO & AI visibility
Generative Engine Optimization (GEO) involves structuring content around clear areas of expertise, topics and entities to improve your brand’s visibility in AI-generated answers from systems such as ChatGPT and Google Gemini.
Performance tracking
Define and monitor KPIs across campaigns, channels, funnels and customer journeys.
Campaign optimization
Analyse results, identify performance gaps and prioritize the actions with the greatest potential impact.
Funnel analysis
Identify where prospects drop off and where acquisition, conversion or nurturing can be improved.
Reporting & decision-making
Turn data into clear recommendations, priorities and next actions that support better business decisions.
A prospect may discover your company through LinkedIn, visit your website, engage with content, meet you at an event and receive an email before speaking with Sales.
The objective is not to optimize each channel in isolation, but to connect the touchpoints into a coherent customer journey that builds awareness, trust and intent.
SELECTED EXPERIENCE
Selected case studies connecting strategy, execution and measurable business impact.
CRM & process optimization
CRM evolution, segmentation, workflows, automation and stakeholder coordination to improve processes and customer journeys.
B2B Life Sciences
Go-to-market strategy combining LinkedIn Ads, emailing, Inmailing, network activation and events.
International business development
Partnerships, international recruitment and cross-border stakeholder management across European and global markets.
Turn your growth priorities
into measurable opportunities
Let's discuss your acquisition challenges, customer journey and growth objectives.